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Type-in traffic occurs when users bypass traditional search sites
and find information, products and services directly. A growing number of
Internet users use this form of navigation as their preferred method of
locating the information they need.
For example, if a consumer was looking for a personal
loan, they might go to a search engine and type "personal loans" into the
search box. They would then sort through a list of links containing that
term. Other users will simply type "PersonalLoans.com" into their browser's
address bar, and have specialized information delivered instantly.
The popularity of individual search engines continues
to change, but generic and memorable domain names have been a constant since
the dawn of the commercial Internet. While search engines must invest
billions to compete against one another and try to better interpret what
their users are looking for; our portfolio of generic websites effortlessly
connects millions of people with the products and services they are looking
for each week.
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